Macro environmental analysis -PEST analysis
Macro environmental analysis
マクロ環境分析。自社ではコントロールできない外部に起因する Factors を分析する。
- Political factors
- Economic factors
- Social factors
- Technology factors
- Ecological factors
- Legal factors
PEST analysis
Macro environmental analysis で用いられるフレームワーク。その名は４つの Factors の頭文字からとられている。
- Political factors
- Economic factors
- Social factors
- Technology factors
Political factors
- Political stability
- Tax policy
- Labor laws
- Environmental laws
- International trade attitudes and restrictions
Economic factors
- Economic structure, stability, and growth rate
- Interest rate
- Inflation rate
- Currency exchange rates
Social factors
- Population growth rate
- Age distribution
- Educational attainment and career attitudes
- Health and safety characteristics
Technology factors
- Research and development activity の Level
- Automation capability の State
- Technology “savvy” の Level
- Technology change rate
Environmental scanning
環境スキャンニング。External environment（外部環境） の Information を収集し、Entity が Operate する Macro environment を Assess。
Environmental scanning では、Economic system、Economic market、Industry を Consider して Analysis。
